Join a diverse and talented team

Purpose of the role

Under the supervision du.de the Manager, Social Media, le.la incumbent is responsible for planning and executing the day-to-day operations of La Vie en Rose's influencer marketing. He/she participates in the development and implementation of campaign strategies with content creators with the aim of building brand awareness and maximizing sales potential.

Key responsibilities

• Participate in the development of influencer marketing strategies and adapt them to the advantages, challenges and audience of each social platform;
• Plan all day-to-day activities related to influencer marketing campaigns;
• Negotiate, draft and ensure compliance with contracts and agreements;
• Write and update briefing sessions for collaborations;
• Establish and maintain relationships with content creators;
• Develop and implement a prospecting plan for content creators;
• Ensure the growth of influencer marketing while respecting La Vie en Rose's brand image;
• Measure the performance of influencer marketing campaigns on an ongoing basis and evaluate the return on investment;
• Respect the annual budget allocated to partnerships with content creators;
• Carry out requests for merchandise or in-store pick-up related to collaborations;
• Ensure the shipping and tracking of packages to content creators;
• Participate in event strategies bringing together influencer marketing and traditional media;
• Provide support in the organization and implementation of social media projects and events;
• Conduct effective competitions on a regular basis;
• Ensure good communication and cooperation with the various departments and teams.

Your profile

• Thrives under pressure: You excel at managing tight deadlines and quickly adapting to unexpected situations;
• Organization and autonomy: Your strong organizational skills help you navigate effectively in a constantly evolving environment;
• Attention to detail: Precision and thoroughness shine through in everything you do;
• Interpersonal skills and team spirit: You have a natural ability to collaborate with others and foster a harmonious atmosphere;
• Negotiation skills: Your talent for negotiation is a valuable asset in achieving goals.

Requirements

• Bachelor's degree in Marketing, Communication, Media or equivalent;
• 2 years of experience in an influencer marketing or social media position;
• Experience in the field of retail and/or fashion (an asset);
• Good knowledge of best practices in influencer marketing;
• Good knowledge of Google Analytics or other analytics tools;
• Knowledge of the Canva platform (an asset);
• Good knowledge of digital media;
• Proficient in the Office Suite: Word, Excel and PowerPoint;
• Bilingual, both oral and written (French and English);
• Availability in the evenings and on weekends to attend events;

Permanent, full time

#Marketing