Join a diverse and talented team

For years now, we’ve been designing lingerie and swimwear for everyday living. Why do we do what we do? Because we want women around the world to look and feel their best! Join our dynamic team to start a stimulating professional career in a committed and constantly evolving environment.

We’re a proudly local company with more than 5000 employees and more than 300 stores across Canada and in 19 countries around the globe (100 stores).

Purpose of the role

The Vice President, E-Commerce, a member of the executive leadership team, is responsible for defining, leading, and accelerating the North American e-commerce strategy to make it a driver of growth, profitability, and long-term value creation.

In a context where e-commerce is already mature and high performing, this role is focused on scaling the business: structuring growth, optimizing profitability, and contributing to the objective of doubling digital revenue in Canada and the United States.

They are accountable for e-commerce performance, digital growth strategies, and the full online customer lifecycle.

They act as the strategic leader of the digital function, ensuring alignment between business vision, customer experience, and execution, while actively contributing to the organization’s strategic direction.

Key responsibilities

Strategy, growth, and performance

• Define and deploy the overall e-commerce strategy in alignment with the company’s business, growth, and profitability objectives;
• Hold full accountability for e-commerce performance, including revenue, margin, ROI, and key growth indicators;
• Identify, prioritize, and activate high-impact growth levers to significantly scale the channel, including acquisition, conversion, retention, expansion in the US market, and omnichannel initiatives;
• Drive measurable, structured, and sustainable growth supported by a data-driven decision-making culture.

Customer experience and omnichannel

• Ensure the continuous evolution of the end-to-end digital customer experience within a seamless omnichannel journey integrated with the retail store network;
• Optimize the full online commerce journey, including traffic, digital merchandising, user experience, checkout, order fulfillment, and returns;
• Position e-commerce as a strategic pillar of the retail ecosystem, complementary to and fully integrated with in-store operations.

Customer acquisition, CRM, and engagement

• Lead digital acquisition and engagement strategies, ensuring effectiveness and direct contribution to growth;
• Oversee direct communication strategies (CRM, newsletters, SMS, automations) to maximize customer value and long-term retention.

Data, technology, and innovation

• Leverage data and analytics tools to guide strategic decisions, identify growth opportunities, and optimize performance;
• Integrate artificial intelligence and automation into team practices to accelerate decision-making, productivity, and results;
• Maintain a continuous monitoring of technological trends, platforms, and North American e-commerce best practices.

Leadership, governance, and partnerships

• Mobilize, structure, and develop high-performing e-commerce teams focused on results, innovation, and operational excellence;
• Manage external partners (technology providers, agencies, platforms) with a focus on value creation, performance, and return on investment;
• Oversee digital budgets with discipline and ensure strong financial rigor;
• Work closely with the Vice President, Marketing and other key functions to ensure overall strategic alignment;
• Actively participate in executive committees and contribute to the company’s broader digital transformation.

Your profile

Leadership and executive presence

• A strategic and influential leader, able to align teams around a clear growth vision
• Comfortable operating autonomously, with strong decision-making, prioritization, and execution capabilities
• A credible partner to the President and executive leadership team

Key competencies

• Big-picture thinking combined with strong performance and results orientation.
• Strong analytical skills, able to translate data into actionable insights and growth levers.
• Solid judgment in complex, fast-paced, and evolving environments.
• Pragmatic innovation mindset, focused on business value rather than technology for its own sake.
• Inspiring leader, recognized for building high-performing teams and strong succession pipelines.

Requirements

• Bachelor’s degree required; Master’s degree or MBA in Marketing, E-Commerce, Technology, or a related field is strongly preferred;
• 12 to 15+ years of experience in e-commerce or omnichannel retail, ideally within the retail industry;
• Proven experience scaling and optimizing mature e-commerce businesses;
• Deep expertise in e-commerce and digital acquisition;
• Advanced knowledge of e-commerce platforms, technology environments, and digital performance tools;
• Retail and omnichannel experience strongly preferred;
• Bilingual proficiency in French and English (spoken and written) required, with the ability to communicate effectively outside of Quebec.

Permanent, full-time

Marketing

The information on this site is for information purposes only and is not intended to have legal consequences. This is an ongoing role rather than a newly created position. La Vie en Rose is committed to employment equity. La Vie en Rose has put in place an adaptation process that provides accommodation for selected candidates for an interview.