Join a diverse and talented team

For years now, we’ve been designing lingerie and swimwear for everyday living. Why do we do what we do? Because we want women around the world to look and feel their best! Join our dynamic team to start a stimulating professional career in a committed and constantly evolving environment.

We’re a proudly local company with more than 5000 employees and more than 300 stores across Canada and in 19 countries around the globe (100 stores).

Purpose of the role

Reporting to the E-Commerce Manager, the E-Commerce Specialist plays a key role in the evolution, optimization and overall performance of La Vie en Rose’s e-commerce platforms. They actively contribute to defining and implementing digital strategies aimed at supporting sales growth, customer experience and operational performance.

The role acts as a subject matter expert by analyzing performance, identifying business opportunities, and recommending strategic and innovative initiatives. They also coordinate e-commerce projects and ensure the application of best practices to optimize the customer journey, operational efficiency, and, in partnership with the digital merchandising team, product presentation.

Key responsibilities

• Actively contribute to the development, evolution and execution of e-commerce strategies to support growth and performance objectives
• Plan and optimize daily website activities to ensure a seamless and high-performing customer experience
• Manage and evolve the web calendar in alignment with business priorities, marketing campaigns and commercial objectives
• Collaborate closely with content, creative, marketing and technology teams to deliver cohesive and high-performing digital initiatives
• Oversee brief preparation, coordinate testing phases and ensure quality control for launches and new functionalities
• Act as a key point of contact for e-commerce project follow-up, ensuring alignment of stakeholders, priorities and timelines
• Analyze e-commerce performance indicators and interpret data to provide strategic recommendations and actionable plans
• Proactively identify optimization opportunities related to conversion, user experience and customer journey
• Contribute to continuous improvement of UX/UI, including navigation, content, functionalities and digital best practices
• Support the optimization of internal processes and the evolution of ways of working to improve operational efficiency
• Use artificial intelligence tools and technological solutions to optimize operations, support analysis and enhance customer experience
• Conduct competitive analysis and stay up to date on trends, innovations and best practices in e-commerce
• Build and maintain strong collaborative relationships with internal teams, external partners and suppliers
• Support decision-making by bringing an analytical, strategic and results-driven perspective

Your profile

• Strategic and analytical mindset: You are able to interpret data, identify business opportunities and recommend concrete initiatives that drive e-commerce growth
• Priority management: You can coordinate multiple projects in a fast-paced environment while meeting deadlines
• Collaboration and influence: You communicate effectively with different stakeholders and know how to mobilize teams toward common goals
• Curiosity and innovation: You are passionate about e-commerce, new technologies and digital trends
• Autonomy and proactivity: You take initiative, propose solutions and move projects forward efficiently
• Attention to detail: You place strong importance on quality of work, customer experience and operational excellence

Requirements

• Bachelor’s degree in marketing, commerce, management or equivalent
• 5 years of experience in an e-commerce role
• Experience in retail and/or fashion (an asset)
• Experience with Optimizely (an asset)
• Strong understanding of e-commerce best practices
• Knowledge of Google Analytics or other performance analytics tools
• Knowledge of Power BI (an asset)
• Basic knowledge of SEO
• Proficiency in Microsoft Office Suite: Word, Excel and PowerPoint
• Fluency in French and English, spoken and written (role requires communication outside of Quebec)
• May require availability outside regular working hours depending on business needs

Permanent, full-time

#Marketing

The information on this site is for information purposes only and is not intended to have legal consequences. This is an ongoing role rather than a newly created position. La Vie en Rose is committed to employment equity. La Vie en Rose has put in place an adaptation process that provides accommodation for selected candidates for an interview.